How to Get Higher Google Rankings in 2018 With Easy Steps

In fact one of my readers recently used the checklist from this video to increase his organic traffic by eighty
eight point three percent.

I’m Brian Dean the founder of backlinko the place where marketers turn four high rankings and more traffic
and in this video you’re going to see the checklist that I use for all of my SEO clients, you’ll also learn why you
might want to delete yes delete half the pages on your website and a simple trick you can use to improve your
Google rankings fast keep watching.

A few months ago I sent out a newsletter to my email subscribers this email listed out some of my all-time
favorite traffic hacks and out of the blue the founder of proven calm Shawn Falconer replied to that email he
said dude I’ve tried all these techniques before and they helped us get more traffic and when I looked at
Shawn’s site I saw that he was doing a solid job with his content marketing and SEO but I also noticed a few
mistakes that were holding him back from Google’s first page that’s when I sent him this message a few hours
later Shawn got back to me after executing the checklist that I’m about to show you.

Shawn’s organic traffic shot up by nearly 50% in 21 days and once a checklist had time to kick in proven strategy
increased by a whopping eighty eight point three percent three weeks after that with that let’s dive into the
checklist that Shawn used to get higher google rankings your first step is to find and eliminate what I call
zombie pages I used to think that Google rewarded sites that publish lots and lots of unique content but I
was wrong today I know the truth and the truth is that Google doesn’t want you to publish content just for the
sake of publishing content in fact a Google employee recently stated that they prefer websites that publish
fewer high quality pages and this quality over quantity approach is one of the secrets behind my blog success

In fact backlinko gets over a hundred and fifty thousand unique visitors per month and unlike most blogs I
only publish every four to six weeks but when I do I make sure each and every post is awesome in fact at the
time of shooting this video backlinko only has thirty seven total blog posts fortunately Sean only published high
quality content on his blog so that wasn’t an issue the problem was his site had lots of zombie pages.

So what are zombie pages, zombie pages are pages on your site that don’t provide any value for example
zombie pages are pages like old and outdated blog posts and press releases category and tag pages search
results pages ecommerce product pages that don’t get any sales, poor content pages and pages with duplicate
content. In theory proven com shouldn’t have a ton of pages after all proven as an online job board where job
postings come and go despite that they had nearly 50,000 pages indexed in Google that’s a lot as it turned out
proven didn’t automatically delete their old job postings so these pages stuck around even though the job had
been filled years ago to make matters worse Google was indexing their search result pages which are classic
zombie pages so I recommended that they delete their old job postings and at the no index tag to their search
results and Shawn quickly took action.

Thanks to these changes prove it now only has around 4,000 pages indexed which is 40,000 less than they
had before step number two is to fix any technical SEO issues that your site has there are literally hundreds of
technical problems that can impact your SEO and fixing them is one of the fastest ways to get high Google
rankings that said here are some of the most common technical issues that I see during SEO site audits.

How can you find these technical SEO issues on your site? I recommend using the Raven tool site auditor or
SEM Russia’s site audit tool they’ll crawl your site and let you know about technical problems that might be
hurting your site’s SEO fortunately proven didn’t have too many technical SEO issues and that’s mostly due
to the fact that we deleted so many zombie pages.

Fewer pages equals fewer problems the only problems, I could find were some missing alt text on images
and a handful of duplicate titles not a big deal but worth fixing as expected Shawn quickly took care of all
these technical SEO problems now that we fixed proven coms technical problems it was time to optimize their
content I probably don’t need to tell you that on-page SEO can make or break your site’s rankings that’s
why I dedicate an entire step of my SEO checklist to on-page SEO now because proven had thousands of
pages I knew I couldn’t optimize every single one so Shawn sent me his top ten most important pages now
some ASEAN’s most important pages were blog posts and others were commercial pages that sold his
services.

So let’s look at a quick example of a page that I optimized for Shawn a blog post called best questions to ask
references the complete list Shawn’s target keyword for this post was questions to ask references so it added
that keyword to the top of the page why because Google puts more weight on words that appear in the
beginning of your content so it’s important that your keyword shows up there I also sprinkled in a few LSI
keywords like business tips LSI keywords are terms that are closely related to your target keyword and when
you include these LSI keywords in your content you’ll get a rankings boost in fact my recent analysis of 1
million Google search results found that LSI keyword return tended to outrank content that didn’t contain LSI
keywords so how can use LSI keywords to get higher rankings well let’s say you just wrote an article about
coffee LSI keywords for coffee would be things like mug caffeine and Starbucks so you’d want to make sure
that you include those terms in your content our fourth step is to off – your title and description tag for click-through
rate you probably already know that CTR is a huge ranking factor right now think about it if people searching
for a keyword click on your result more than others it tells Google that you’re the best result for that keyword
and you’ll rank higher in Google in fact a recently published Google research paper states that click-through
rate data has proven to be a critical resource for improving search ranking quality so it’s clear that CTR is an
important ranking signal the question is how can you optimize for it.

Let me walk you through a real-life example one of Sean’s best blog posts was a huge list of job boards
considering how epic this content was it should have been ranking in the top 3 but Sean’s page was stuck in
the 5th spot and I had a feeling that the pages title and description was hurting at CTR and rankings here’s
what I did to turn things around first I looked at the AdWords ads that showed up when I searched for best job
boards and other related keywords I noticed that almost every ad used a specific number and none of the ads
used the term niche talent so I changed Shawn’s title tag to this and his description tag to this and these
changes boosted that pages organic click-through rate by 64 point one percent and Shawn currently ranks in
the top three for his target keyword now that improves Shawn’s click-through rate it was time to optimize his
site around another important ranking factor – well time and that’s what step number five is all about so what is
dwell time and how can you optimize for it when someone searches for a keyword and clicks in your result
two things can happen they can stay in your site for a long time or they quickly click away the amount of time
someone spends in your site is known as dwell time as you might expect the longer your dwell time in general
the higher your page will ranking Google here’s what I did to quickly improve Shawn’s dwell time first I move
Shawn’s content up so it appeared at the top of the page you see proven used to have huge gaps that push
their content below the fold like this so I cut this gap down by about 50% Shawn’s post also had giant images
that push their content down even more I made these images smaller so they took up less room next I made
Shaun’s introductions more sticky.

Here’s the deal when someone comes to your site from Google your intro makes them stick around or click away in fact intros are so important that it spend more time on my intros than
my headlines in Shawn’s case I noticed that his introductions weren’t formatted in a reader friendly way see
how all that text is squished together that’s really hard to read so I formatted his intro so there was only one sentence
per paragraph I also cut out a few lines of text that were compelling or interesting overall these tweaks boosted
that pages to all time by 12-point to 3 percent not too shabby okay.

So our second to last step is to improve your site’s loading speed can making your site faster really improve
your Google rankings definitely in fact our search engine ranking factor study found that faster loading pages
tended to outrank slow pages here’s how to quickly evaluate and improve your site’s loading speed first head
over to Google PageSpeed insights just enter your site into the tool and fix the problems that it tells you about
next check out GT metrics just like Google’s tool GT metrics will show you potential issues with your pages
code but it also lets you know about server or hosting problems that can slow down your site.

For example in Shawn’s case his images weren’t compressed so they took forever to load and this single fix made a huge
impact on his loading speed now that Shawn’s site was optimized error-free and fast it was time for the last step
which is to publish a piece of content using this skyscraper technique you’ve probably already heard about the
skyscraper technique if you haven’t here’s the deal the skyscraper technique is where you find the best content in
your industry and then create something way better so I sent an email to Shawn and asked them have you noticed any
Content that’s ranking in Google but isn’t even that good he said actually everything I’ve seen written about job
descriptions is pretty weak.

Shawn was right most of the content out there about job descriptions were simple lists of links
to different examples of job descriptions and for whatever reason they all use the same lame stock photos so I work with
Shawn to create something way better than what was out there how first instead of a list of links to other pages we listed
each job description on a single page next Shawn added helpful information about each job like the average salary and
education requirements finally he used quality images instead of lame stock photos in Shawn’s Post did great it got a
short-term surge in traffic after a went live today Shawn SkyScreamer content currently ranks in the top 5 for his target
keyword and thanks to this content and the other techniques from this checklist Shawn’s organic traffic increased by
eighty eight point three nine percent there you have it my seven step checklist to improve you google rankings if you liked
this video make sure to subscribe to my youtube channel right now that way you won’t miss out on other actionable SEO
videos like this one just click on the subscribe button below this video also if you want exclusive SEO tips that I only share
with subscribers head of Rebecca comm and sign up for the newsletter it’s free now I want to turn it over to you which
tip from this video are you gonna try first are you gonna work on your dwell time or do you want to delete zombie pages

Let me know by leaving a comment below right now just spot did I say that right what’s up I do that a lot alright yeah I didn’t
oh but it’s okay man my acting skills sky sky okay that’s a tough one how are we doing.