Under the influence of heavy digitalization, high Internet penetration, and increased mobile usage, eCommerce is changing.
In fact, the entire industry landscape has changed so much that if a 1999 eCommerce business owner were to land in this future timeline, they would not know what is going on.
From the timid beginnings of what used to be nothing more than mere online catalogs to these days, when you can order virtually anything online, the eCommerce world has come a long way.
How do you grow an eCommerce business in such a massively noisy landscape? What are the KPIs every single eCommerce manager should be looking at?
My colleague, Chase Anderson, took Valentin Radu aside to have a relaxed backyard discussion on the metrics he considers important in this field.
Here’s what he had to say