Note: As of June 2018, Etsy has said that they DO NOT weigh the front of the title as more important that the rest of the title, it’s all considered equal.
Should you repeat words in your Etsy titles and tags? Depending on whether the category is very competitive, you may not need to. Etsy pulls words from titles and tags to bring back search results, so as long as the word is in the title or the tags it will be found. If you want to rank well for a search and there’s a lot of competition for the keyword, you’ll need to put the keywords at the front of the title and repeat it exactly in the tags. And if there are shorter phrases included in your main keyword, you don’t need to repeat them separately unless you really want to make sure you’ll rank better for that phrase.
For information about Etsy shop reviews, promoted listing guides and SEO tutorials, click here: https://acaketoremember.com/p/work-with-me
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