Case Study: eCommerce – Rediff.com was founded in 1996. It is the first to be registered in India. When Rediff.com started most of the people were unaware about online shopping. It is one of the oldest marketplace in India. But even then it lost to new comer like ebay.in, Snapdeal.com, FLipkart.com and Amazon.in
As per my experience, i have shared the possible reason fro the failure of rediff.com to capture the Indian marketplace market.
(Education for Online Selling in India on Amazon.in, Flipkart.com, Snapdeal.com, ebay.in, shopclues.com, paytm.com, rediff.com, myntra.com, jabong.com)