Shopmatic is an e-commerce startup based out of Singapore. Co-founded by entrepreneur and ex-PayPal employee Anurag Avula, the company provides merchants in emerging markets with a robust e-commerce ecosystem which enables them to easily sell their wares online.
Anurag Avula and his two co-founders, Kris Chen and Yen Lim, discovered the need for Shopmatic while they were working at PayPal in Singapore. E-commerce service suites were becoming available to sellers in developed markets, but these platforms weren’t catering to emerging markets. In 2014, Anurag decided to make the leap from employee to entrepreneur along with his co-founders by founding Shopmatic, their startup solution to APAC’s need for an all-in-one e-commerce solution for small sellers.
Though many people advised them to launch their product in Singapore, Anurag and his co-founders decided to launch Shopmatic in India first, where the need for an e-commerce platform for small businesses was much greater. Their decision payed off, and in subsequent years the three entrepreneurs were able to expand their company’s operations to Singapore, Hong Kong, and the United Arab Emirates. They are now predicting 10X growth in Shopmatic’s user base in the next year, from 50,000 users to 500,000 users.
We hope that you enjoyed Anurag Avula’s journey as an entrepreneur, and that you’ll continue to follow his startup story through his social media pages, which you can access below:
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